Business, Entertainment And Media


The UK’s multi-billion entertainment and media (E&M) industry is set to grow in the coming years, making it one of the largest markets in Europe. It will be worth £76 billion by 2021 according to accountancy giant PwC’s latest Global Entertainment & Media (E&M) Outlook 2018-2022.

And, as with other sectors, the UK Asian Entertainment and Media industry isn’t holding back in playing its part in contributing to all walks of life for the four million or so of the UK’s South-East Asian Diaspora, as well as the wider community.

The UK E&M industry, in partnership with leading Asian and non-Asian brands is particularly strong in reaching the UK Asian Diaspora through leading Asian TV and news channels, such as Star Plus, Sony Entertainment Television, Zee TV, Hum TV, and Aaj Tak, ABP News and NDTV respectively. These channels provide bespoke product-placement and sponsorship solutions to help businesses that want to benefit from the purchasing power of the Asian Diaspora in the UK and in emerging markets.

The Asian TV industry celebrated its fifth UK Asian Viewers Television Awards – AVTA 2018 on 18 December 2018 at Heathrow Hilton Hotel. The prestigious, televised gala evening was attended by an audience of over 400 Asian and non-Asian TV businesses, professionals and, of course TV, Film and Music personalities, especially from the UK and Bollywood.

The event and awards, organised by Dig Media Global, are sponsored by multinationals, such as BT, Sky and Jaguar, as well as small and medium sized enterprises, including Ash Verma Consulting, Enterprise Wellness, Sporting Equals, Arqiva, Digitex, Encompass, and others.

This year, we were delighted to sponsor the Music Channel of the Year Award won by B4U Music and presented by me and Surbhi Chandna from Bollywood, winner of this year’s much coveted AVTA Female Actress of the Year Award.

Ash Verma Consulting and its associate companies have been proud sponsors and supporters of AVTA since its inception in 2013. The evening provided me an opportunity to praise the inspiration and support the entertainment and media companies provide to helping businesses to grow and encouraged business owners present to forge even stronger ties with the Asian and wider business community.

UK Asian businesses and consumers are characterised by a healthy blend of Western and Eastern lifestyles, tastes, behaviours and interests. We understand this market and work closely with leading Asian TV, radio and news channels. Contact me if you want to reach out to this thriving community.