Great feeling when everything comes together! Really inspiring.
ITVX has acquired The Effects of Lying, the debut production for independent production company Bonaparte Films. The film will launch on ITVX on July 6th, during South Asian Heritage Month.
Watch The Effects Of Lying Early At The British Film Institute (BFI)
Film lovers can watch The Effects of Lying before the ITVX launch at British Film Institute (BFI) in London on Wednesday 28th June at 6pm. Booking link can be found here.
After the screening, Producer Jon Tarcy and Director Isher Sahota, will hold a Q&A session with the audience, which will then be followed by drinks. Some of the cast, other members of the production team and ITV press team will also be at the screening.
The Effects Of Lying
The Effects of Lying is a comedic drama with real heart that brings a refreshing South Asian representation to our screens.
The film’s creative team includes: Isher Sahota, Director (Grace, Mcdonald & Dodd, Father Brown), Jon Tarcy, Producer (Life in Black, Outlander and FBI International and Ash Verma, Executive Producer (Death by PowerPoint and documentaries A Stitch in Time and Invest Harrow).
Delightfully chaotic, The Effects of Lying follows dutiful husband and loving father Naveen (Ace Bhatti), whose life falls apart over a series of shocking events taking place over the course of just one day. Decades of festering secrets are finally exposed, and Naveen is forced to face up to some home truths.
Leading the cast is Ace Bhatti (Bohemian Rhapsody, Line of Duty), Laila Rouass (Holby City, Spooks), and Lauren Patel (Everybody’s Talking About Jamie), alongside Navin Chowdhry (The End of the F***ing World, Our Girl), Shaheen Khan (Bend it Like Beckham) and Mark Williams (Harry Potter).
Naveen (Ace Bhatti)
Naveen (Ace Bhatti)Naveen (Bhatti) has lived his life by the book; he’s a loyal husband and loving father. He’s sacrificed everything for his family, but today is going to be different. After finding his teenage daughter Simran (Patel) secretly gorging and his dissatisfied wife Sangeeta (Rouass) in bed with his brother (Chowdry), lies come pouring out and the truth is uncovered.
Naveen must now get to grips with the key relationships in his life that he bases his identity on. What is he, if not a husband, a father, a brother? He’s allowed himself to be passive too long, pushed around by the currents of other people’s whims and desires. He must learn to take responsibility for his own life and his own happiness.
Ace Bhatti says about his character: “Naveen is a man who tries to do right by his family. He’s trying so hard to keep his fractious family together, but within 24 hours he learns three very deep, very dark secrets that break his life apart. By lunchtime, his whole life is shattered and he has to learn very quickly how to deal with that on an emotional level.”
Sangeeta (Laila Rouass)
Sangeeta (Laila Rouass)Laila Rouass speaks about Sangeeta, “Sangeeta finds herself trapped and disappointed that her life has taken the route it has. We find her at a real crossroads, and I think a lot of women can relate to someone like her – a reflection of the opportunities you didn’t take. This film meant a lot to us and the opportunity to do something where everyone’s united in the reason they’re doing it. For me, that’s where the magic lies in this movie.”
Isher Sahota said, “We’re thrilled to partner with ITVX on this exciting journey. “The Effects of Lying” is a relatable, hilarious, and heart-warming film, so we are delighted the show has found its home on ITVX.”
Jon Tarcy said, “Our mission was to bring a new moment in representation to UK screens, so to be supported by a major platform in this competitive climate is a dream come true. This has inspired us to work on new and diverse projects to drive our passionate for the creative sector to new limits, as it contributes so much to skills, employment, and economic growth.”
The Effects Of Lying BAFTA & Film Bazaar Screening
The Effects of Lying was screened to the film and TV industry at BAFTA last June and at Film Bazaar in Goa in November 2022. Since then, it has been promoted at Cannes this year and selected for international premiere at the Galway Film Festival on July 12th and its North American premiere at the New York Asian Film Festival at the Lincoln Centre on July 18th.
The UK’s world class film and TV industries have gone from strength to strength in recent years and West London, the Capital’s creative hub where most of the filming of The Effects of Lying took place, is no exception.
How Ash Can Help You Reach New Audiences Through Film & TV
For information on how you can invest, sponsor, or promote your brand, grow your business, and reach out to customers, globally, through film and TV, contact Ash or email: ash@ashverma.com.
