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	<title>Film &#8211; Ash Verma</title>
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	<link>https://ashverma.com</link>
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	<title>Film &#8211; Ash Verma</title>
	<link>https://ashverma.com</link>
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		<title>Networking At The Asian-Jewish Business Network’s Flagship Event</title>
		<link>https://ashverma.com/networking-asian-jewish-business-network-flagship-event-2025/</link>
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		<dc:creator><![CDATA[Ash Verma]]></dc:creator>
		<pubDate>Mon, 01 Dec 2025 12:13:49 +0000</pubDate>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Trade]]></category>
		<guid isPermaLink="false">https://ashverma.com/?p=2322</guid>

					<description><![CDATA[It was great to join Russel Bahar and fellow members of the Asian-Jewish Business Network (AJBN) for their Annual Flagship Event at the London Marriott Hotel Regents Park. The atmosphere created by the enterprising Asian and Jewish businesses communities throughout the day was excellent. The networking gets better each year and is testament to the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>It was great to join Russel Bahar and fellow members of the <a href="https://www.asianjewishbusinessnetwork.com/" target="_blank" rel="noopener">Asian-Jewish Business Network</a> (AJBN) for their Annual Flagship Event at the London Marriott Hotel Regents Park. The atmosphere created by the enterprising Asian and Jewish businesses communities throughout the day was excellent. The networking gets better each year and is testament to the hard work of Russell and Bianca.</p>
<h2 style="text-align: left;">Showcase Video For The AJBN Flagship Event</h2>
<p>I don’t always get the opportunity to be part of the creative team behind productions and be interviewed alongside many others in a showcase video. It was great to be part of the video production and contribute to a successful production. The showcase video is a great reminder of the power of corporate videos and investment in film &amp; TV projects.</p>
<p>I’m delighted to be working closely with Kerstin Craig of <a href="https://www.luckyjumperfilms.co.uk/" target="_blank" rel="noopener">Lucky Jumper Films</a> and colleague, former Sky Sports producer, Tejas Kotecha of <a href="https://tejaskotecha.com/" target="_blank" rel="noopener">Tejas Kotecha Communications</a>. Who both played key roles in the production of the showcase video.</p>
<p>We enjoyed capturing many of the event highlights on video, including interviews with exhibiting businesses and attendees top networking tips. It is always a refreshing experience. The AJBN showcase video highlights the great value that corporate videos and investment in film &amp; TV can bring.</p>
<h3 style="text-align: left;">Watch The Showcase Video</h3>
<p><iframe  id="_ytid_39987"  width="640" height="360"  data-origwidth="640" data-origheight="360" src="https://www.youtube.com/embed/kjc5UyLD8u4?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe><br />
</p>
<h2 style="text-align: left;">Professional &amp; Engaging Corporate Videos For Your Business</h2>
<p>Video marketing is a powerful, but often an untapped marketing tool. It can secure excellent exposure and engagement for your business in an innovative, unique and cost-effective way.</p>
<p>If your business is looking to create a professional and engaging corporate video to attract new clients or educate its audience, equip its teams with the latest communication and presentation skills to win business or improve, we can help.</p>
<p>We also help businesses reach businesses, customers and communities across the globe through promotion and sponsorship opportunities in <a href="https://ashverma.com/service/film-tv/">film &amp; TV</a>. Our opportunities include product placement and film investment, both of which can be beneficial to businesses across a range of sectors.</p>
<h3 style="text-align: left;">Contact Ash To Discuss How Corporate Videos And Film &amp; TV Projects Can Benefit Your Business</h3>
<p><a href="https://ashverma.com/contact/">Get in touch</a> with me to find out how a new corporate video or involvement with a <a href="https://ashverma.com/service/film-tv/">film &amp; TV project</a> through a promotion or sponsorship opportunity can help your business reach new audiences in an innovative and cost-effective way.</p>
<p>Email <a href="mailto:ash@ashverma.com">ash@ashverma.com</a> to discuss how my corporate video, film &amp; TV partners and I could help your business.</p>
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		<title>Death by PowerPoint Kickstarter Launching Soon</title>
		<link>https://ashverma.com/death-by-powerpoint-kickstarter-launching-soon/</link>
					<comments>https://ashverma.com/death-by-powerpoint-kickstarter-launching-soon/#respond</comments>
		
		<dc:creator><![CDATA[Ash Verma]]></dc:creator>
		<pubDate>Fri, 30 May 2025 10:06:19 +0000</pubDate>
				<category><![CDATA[Film]]></category>
		<guid isPermaLink="false">https://ashverma.com/?p=2280</guid>

					<description><![CDATA[The Death by PowerPoint Kickstarter campaign is going live on Friday 13th June 2025! It offers an exciting opportunity to get involved with funding a unique horror-comedy feature film. Death by PowerPoint boasts a multi-award-winning creative team and an exciting plot. Sign up now and find out more &#62; https://www.kickstarter.com/projects/frazerlee/death-by-powerpoint Secure First Access To Amazing [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: left;">The Death by PowerPoint Kickstarter campaign is going live on Friday 13th June 2025! It offers an exciting opportunity to get involved with funding a unique horror-comedy feature film. Death by PowerPoint boasts a multi-award-winning creative team and an exciting plot.<br />
Sign up now and find out more &gt; <a href="https://www.kickstarter.com/projects/frazerlee/death-by-powerpoint" target="_blank" rel="noopener">https://www.kickstarter.com/projects/frazerlee/death-by-powerpoint</a></p>
<h2 style="text-align: left;">Secure First Access To Amazing Kickstarter Backer Rewards</h2>
<p style="text-align: left;">Be the first to access an amazing range of Kickstarter backer rewards from £1 &#8211; £6,500. If you are new to Kickstarter, everything is explained here: <a href="https://updates.kickstarter.com/a-backers-guide-to-crowdfunding/" target="_blank" rel="noopener">A Backer’s Guide to Crowdfunding</a>.</p>
<p style="text-align: left;">Rewards include everything from exclusive movie fan collector bundles to online film masterclasses, movie credits.  You can even treat a loved one to an on-screen &#8216;death&#8217; with our special &#8216;Aaaaargh!&#8217; perk.</p>
<h2 style="text-align: left;">About Death by PowerPoint</h2>
<p style="text-align: left;">Aimed at a broad international audience of young film fans, Death by PowerPoint DbPP is a unique horror-comedy feature film.</p>
<p style="text-align: left;">Exterior shoots of DbPP will be on Brunel University of London campus, which has appeared in Stanley Kubrick’s iconic A Clockwork Orange and on TV in Channel Four&#8217;s Big Boys. Shooting is scheduled for late 2025.</p>
<p style="text-align: left;">The film will feature several high-profile names from the world of comedy (subject to contract). Many are Brunel University of London alumni.</p>
<p style="text-align: left;">The creative team at production company <strong>Reel Fearz Ltd</strong> comprises multi-award-winning director/writer/producer, <strong>Frazer Lee</strong> (On Edge, The Stay, Panic Button) and writer/co-producer, <strong>Max Kinnings</strong> (Alleycats, The Pagan King), and executive producer, <strong>Ash Verma</strong> (ITV-X&#8217;s The Effects of Lying, Punishment), and co-producer, <strong>Martina Reynolds</strong> (Soapopolis, The Neighbor).</p>
<p style="text-align: left;">Hope to see you at the red-carpet Premiere!</p>
<h3 style="text-align: left;">Getting Involved With The Death by PowerPoint Kickstarter</h3>
<p style="text-align: left;">If you would like to get involved with the Death by PowerPoint Kickstarter, you can sign up to be notified of the Kickstarter launch here &gt; <a href="https://www.kickstarter.com/projects/frazerlee/death-by-powerpoint." target="_blank" rel="noopener">https://www.kickstarter.com/projects/frazerlee/death-by-powerpoint.</a></p>
<p style="text-align: left;">For investment and sponsorship opportunities or questions about the Kickstarter, please email: <a href="mailto:ash@ashverma.com">ash@ashverma.com.</a></p>
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		<title>Death By Powerpoint Film Launch</title>
		<link>https://ashverma.com/death-by-powerpoint-film-launch/</link>
					<comments>https://ashverma.com/death-by-powerpoint-film-launch/#respond</comments>
		
		<dc:creator><![CDATA[Ash Verma]]></dc:creator>
		<pubDate>Thu, 16 Nov 2023 12:32:28 +0000</pubDate>
				<category><![CDATA[Film]]></category>
		<guid isPermaLink="false">https://ashverma.com/?p=1997</guid>

					<description><![CDATA[Death by Powerpoint, our film project in collaboration with Brunel University is making great progress and the exciting film launch awaits! It will be presented to industry partners, investors and academic collaborators during a spooky but fun night where they will be plenty of treats but no tricks. Film Overview It’s Halloween party night on [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Death by Powerpoint, our film project in collaboration with Brunel University is making great progress and the exciting film launch awaits! It will be presented to industry partners, investors and academic collaborators during a spooky but fun night where they will be plenty of treats but no tricks.</p>
<h2>Film Overview</h2>
<p>It’s Halloween party night on campus but for Fenny Godspeed and her fellow students, a horror screenwriting evening class becomes a nightmare. Can Fenny use the rules of writing horror to survive? Next slide please!</p>
<p>Aimed at a broad international audience of young film fans, Death by PowerPoint is a commercial horror-comedy feature film with a difference. Its production process involves a unique collaboration between Brunel University London, producers Reel Fearz, and Ash Verma Consulting.</p>
<h2>Death By Powerpoint&#8217;s Award Winning Creative Team</h2>
<p>The key creative team comprises multi-award-winning Director/Writer/Producer, Frazer Lee (On Edge, The Stay, Panic Button) and Writer/Co-producer, Max Kinnings (Alleycats, The Pagan King). Frazer and Max are both Creative Writing academics in the Arts &amp; Humanities department at Brunel and are partnering with Executive Producer, Ash Verma (The Effects of Lying, Punishment) who is an Honorary Fellow of Brunel, and producer, Martina Reynolds (Soapopolis, The Neighbor) at production company Reel Fearz Ltd.</p>
<h2>Inspiring The Next Generation Of Film Makers</h2>
<p>During the filming, Brunel students and staff will be given the opportunity to work alongside the creative team, professional cast and crew gaining key work experience and transferable skills across several film industry disciplines. The Brunel Film Lab programme will allow students to gain invaluable professional development and training via the University’s locations, technology, and state-of-the art equipment.</p>
<p>With its distinctive brutalist architecture, Brunel University London has a rich history in cinema and television. The Lecture Centre featured in Stanley Kubrick’s iconic <em>A Clockwork Orange</em> and the quadrangle was the main location for the Comic Strip’s <em>Summer School</em>. Most recently, the campus has featured as the fictitious Brent University in Channel Four sitcom <em>Big Boys</em>.</p>
<p>Brunel&#8217;s high-profile alumni in the world of comedy,  including Greg Davies, Sharon Horgan, Lee Mack, and Jo Brand offer further inspiration to the next generation.</p>
<h2><img fetchpriority="high" decoding="async" class="alignnone wp-image-2005" src="https://ashverma.com/wp-content/uploads/2023/11/Death_By_Powerpoint_Poster.jpg" alt="Death By Powerpoint Promotion" width="689" height="387" srcset="https://ashverma.com/wp-content/uploads/2023/11/Death_By_Powerpoint_Poster.jpg 1379w, https://ashverma.com/wp-content/uploads/2023/11/Death_By_Powerpoint_Poster-768x431.jpg 768w, https://ashverma.com/wp-content/uploads/2023/11/Death_By_Powerpoint_Poster-600x337.jpg 600w" sizes="(max-width: 689px) 100vw, 689px" /><br />
Join Us For The Death By Powerpoint Launch</h2>
<p>Join us for the exciting and spooky launch of Death By Powerpoint at Brunel University on the 29th November 2023. The two hour launch event, starts at 17:30 and concludes at 19:30. Attendees will enjoy a special presentation about Death By Powerpoint as well as networking over drinks and snacks.</p>
<p>Register for your <a href="https://www.eventbrite.co.uk/e/death-by-powerpoint-horror-comedy-film-launch-tickets-758966417987">free ticket on Eventbrite</a>.</p>
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		<title>The Effects Of Lying: Live On ITVX!</title>
		<link>https://ashverma.com/the-effects-of-lying-live-on-itvx/</link>
					<comments>https://ashverma.com/the-effects-of-lying-live-on-itvx/#respond</comments>
		
		<dc:creator><![CDATA[Ash Verma]]></dc:creator>
		<pubDate>Thu, 16 Nov 2023 10:36:54 +0000</pubDate>
				<category><![CDATA[Film]]></category>
		<guid isPermaLink="false">https://ashverma.com/?p=1990</guid>

					<description><![CDATA[The Effects of Lying, TEOL is Bonaparte Film’s debut film, trailer here On the 6th of July, The Effects of Lying had its official UK release on ITVX where it can be viewed for the next 30 months. Our Creative and Production Team includes, Director Isher Sahota, Producer Jon Tarcy, writer James Hey, script editor [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">The Effects of Lying, TEOL is Bonaparte Film’s debut film, trailer <a href="https://www.youtube.com/watch?v=Ybukh3wCksg">here</a></p>
<p style="font-weight: 400;">On the 6th of July, <em>The Effects of Lying </em>had its official UK release on ITVX where it can be viewed for the next 30 months.</p>
<p style="font-weight: 400;">Our Creative and Production Team includes, Director Isher Sahota, Producer Jon Tarcy, writer James Hey, script editor Parmjit Gill, and Executive Producer, <a href="/about-ash-verma/"><span data-markjs="true">Ash</span> <span data-markjs="true">Verma</span></a>.</p>
<h2>The Effects Of Lying Screened At Film Festivals</h2>
<p style="font-weight: 400;">Alongside the ITVX release, the film has been screened at several film festivals in the UK and overseas, where it has been a sellout.</p>
<p style="font-weight: 400;">The Effects of Lying was screened to sell-out audiences and selected as one of six finalists  ‘<em>in competition’</em> at <strong>Dinard Film Festival</strong> a festival in Brittany that is the “home of British Film” for 4 days from 27<sup>th</sup> September to 1<sup>st</sup> October.</p>
<p style="font-weight: 400;"><strong><img decoding="async" class="alignnone wp-image-1991 size-full" src="https://ashverma.com/wp-content/uploads/2023/10/The_Effects_Of_Lying_Poster-scaled.jpg" alt="The Effects Of Lying Poster" width="1728" height="2560" srcset="https://ashverma.com/wp-content/uploads/2023/10/The_Effects_Of_Lying_Poster-scaled.jpg 1728w, https://ashverma.com/wp-content/uploads/2023/10/The_Effects_Of_Lying_Poster-768x1138.jpg 768w, https://ashverma.com/wp-content/uploads/2023/10/The_Effects_Of_Lying_Poster-1037x1536.jpg 1037w, https://ashverma.com/wp-content/uploads/2023/10/The_Effects_Of_Lying_Poster-1382x2048.jpg 1382w, https://ashverma.com/wp-content/uploads/2023/10/The_Effects_Of_Lying_Poster-600x889.jpg 600w" sizes="(max-width: 1728px) 100vw, 1728px" /></strong></p>
<p style="font-weight: 400;">The film continues to generate widespread and diverse reviews, previews, and interviews, over 200 so far, across key print, broadcast and online outlets including reviews, previews, and interviews.  Some examples below.</p>
<p style="font-weight: 400;"><a href="https://www.standard.co.uk/culture/film/film-tv-streaming-recommendations-what-to-watch-b30220.html"><strong>Evening</strong></a> <a href="https://www.standard.co.uk/culture/film/film-tv-streaming-recommendations-what-to-watch-b30220.html"><strong> Standard</strong></a><strong> &#8211; <em>“There’s already a bit of BAFTA buzz around this British indie film – and for good reason”</em></strong></p>
<p style="font-weight: 400;"><a href="https://drive.google.com/file/d/14v23UnDTyB1DWv1Kpg_LsIIYvhYIjhQ4/view?usp=drive_link"><strong>The</strong></a> <a href="https://drive.google.com/file/d/14v23UnDTyB1DWv1Kpg_LsIIYvhYIjhQ4/view?usp=drive_link"><strong> Times</strong></a><strong> &#8211; </strong><strong><em>“It’s a South Asian &#8216;Secrets &amp; Lies’ and Ace Bhatti should get more leading roles off the back of his fine performance.”</em></strong></p>
<p style="font-weight: 400;"><a href="https://www.theguardian.com/tv-and-radio/2023/jun/30/the-horror-of-dolores-roach-to-the-watchful-eye-the-seven-best-shows-to-stream-this-week"><strong>The Guardian</strong></a><strong> &#8211; Seven best shows to stream this week &#8211; <em>&#8220;It’s an intense watch, brought to life by a fine cast.”</em></strong></p>
<p style="font-weight: 400;">This is a how one seasoned industry and arts and humanities professional summed up <em>The Effects of Lying</em> &#8211; “The film&#8217;s great &#8211; warm, funny, sometimes shocking, always thought-provoking and all the more impressive knowing that it was shot in 12 days!”</p>
<h2>Interested In Being Part Of A Film Fund?</h2>
<p><strong>Want to benefit from our diverse, exciting, and rewarding Film and TV projects?</strong></p>
<p style="font-weight: 400;">Contact <span data-markjs="true">Ash</span> <span data-markjs="true">Verma</span> on <a href="mailto:ash@ashverma.com"><span data-markjs="true">ash</span>@<span data-markjs="true">ash</span><span data-markjs="true">verma</span>.com</a> to explore innovative ways to raise brand awareness, grow business and reach out to customers globally by investing, sponsoring, or placing products and services through film and TV.</p>
<p><a href="/contact/"><img decoding="async" class="alignnone wp-image-1992 size-medium" src="https://ashverma.com/wp-content/uploads/2023/10/Ash_Verma_AJBN_Ad-600x600.png" alt="Ash Verma AJBN Ad" width="600" height="600" srcset="https://ashverma.com/wp-content/uploads/2023/10/Ash_Verma_AJBN_Ad-600x600.png 600w, https://ashverma.com/wp-content/uploads/2023/10/Ash_Verma_AJBN_Ad-300x300.png 300w, https://ashverma.com/wp-content/uploads/2023/10/Ash_Verma_AJBN_Ad-100x100.png 100w" sizes="(max-width: 600px) 100vw, 600px" /></a></p>
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		<title>ITVX Acquires The Effects Of Lying</title>
		<link>https://ashverma.com/itvx-acquires-the-effects-of-lying/</link>
					<comments>https://ashverma.com/itvx-acquires-the-effects-of-lying/#respond</comments>
		
		<dc:creator><![CDATA[Ash Verma]]></dc:creator>
		<pubDate>Thu, 22 Jun 2023 10:22:28 +0000</pubDate>
				<category><![CDATA[Film]]></category>
		<guid isPermaLink="false">https://ashverma.com/?p=1911</guid>

					<description><![CDATA[Great feeling when everything comes together!  Really inspiring. ITVX has acquired The Effects of Lying, the debut production for independent production company Bonaparte Films.  The film will launch on ITVX on July 6th, during South Asian Heritage Month. Watch The Effects Of Lying Early At The British Film Institute (BFI) Film lovers can watch The [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Great feeling when everything comes together!  Really inspiring.</p>
<p>ITVX has acquired <em>The Effects of Lying</em><em>, </em>the debut production for independent production company <a href="https://www.bonapartefilms.co.uk/">Bonaparte Films</a>.  The film will launch on ITVX on July 6th, during South Asian Heritage Month.</p>
<h2>Watch The Effects Of Lying Early At The British Film Institute (BFI)</h2>
<p>Film lovers can watch <em>The Effects of Lying</em> before the ITVX launch at British Film Institute (BFI) in London on Wednesday 28th June at 6pm.  Booking link can be found <a href="https://whatson.bfi.org.uk/Online/default.asp?BOparam::WScontent::loadArticle::permalink=effectsoflying&amp;BOparam::WScontent::loadArticle::context_id=&amp;utm_medium=email&amp;utm_campaign=20230524-champions-members-new-addition-elemental-liff&amp;utm_content=20230524-champions-members-new-addition-elemental-liff+CID_9640816e8cf237c694719ad739a804f2&amp;utm_source=cm%20membership&amp;utm_term=Read%20more">here</a>.</p>
<p>After the screening, Producer Jon Tarcy and Director Isher Sahota, will hold a Q&amp;A session with the audience, which will then be followed by drinks.  Some of the cast, other members of the production team and ITV press team will also be at the screening.</p>
<iframe  id="_ytid_10245"  width="640" height="360"  data-origwidth="640" data-origheight="360" src="https://www.youtube.com/embed/Ybukh3wCksg?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&" class="__youtube_prefs__  no-lazyload" title="YouTube player"  allow="fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe>
<h2>The Effects Of Lying</h2>
<p>The Effects of Lying is a comedic drama with real heart that brings a refreshing South Asian representation to our screens.</p>
<p>The film’s creative team includes: Isher Sahota, Director (<em>Grace, Mcdonald &amp; Dodd, Father Brown), </em>Jon Tarcy, Producer <em>(Life in Black, Outlander and FBI International</em> and <a href="https://ashverma.com/about-ash-verma/">Ash Verma</a>, Executive Producer (Death by PowerPoint and documentaries A Stitch in Time and Invest Harrow).</p>
<p>Delightfully chaotic, <em>The Effects of Lying</em> follows dutiful husband and loving father Naveen (Ace Bhatti), whose life falls apart over a series of shocking events taking place over the course of just one day. Decades of festering secrets are finally exposed, and Naveen is forced to face up to some home truths.</p>
<p>Leading the cast is Ace Bhatti (Bohemian Rhapsody, Line of Duty), Laila Rouass (Holby City, Spooks), and Lauren Patel (Everybody’s Talking About Jamie), alongside Navin Chowdhry (The End of the F***ing World, Our Girl), Shaheen Khan (Bend it Like Beckham) and Mark Williams (Harry Potter).</p>
<h3><img decoding="async" class="alignright wp-image-1916" src="https://ashverma.com/wp-content/uploads/2023/06/Ace_Bhatti_Naveen-600x600.jpg" alt="Ace Bhatti As Naveen" width="400" height="600" srcset="https://ashverma.com/wp-content/uploads/2023/06/Ace_Bhatti_Naveen-768x1151.jpg 768w, https://ashverma.com/wp-content/uploads/2023/06/Ace_Bhatti_Naveen-1025x1536.jpg 1025w, https://ashverma.com/wp-content/uploads/2023/06/Ace_Bhatti_Naveen-600x900.jpg 600w, https://ashverma.com/wp-content/uploads/2023/06/Ace_Bhatti_Naveen.jpg 1334w" sizes="(max-width: 400px) 100vw, 400px" />Naveen (Ace Bhatti)</h3>
<p>Naveen (Bhatti) has lived his life by the book; he’s a loyal husband and loving father. He’s sacrificed everything for his family, but today is going to be different. After finding his teenage daughter Simran (Patel) secretly gorging and his dissatisfied wife Sangeeta (Rouass) in bed with his brother (Chowdry), lies come pouring out and the truth is uncovered.</p>
<p>Naveen must now get to grips with the key relationships in his life that he bases his identity on. What is he, if not a husband, a father, a brother? He’s allowed himself to be passive too long, pushed around by the currents of other people’s whims and desires. He must learn to take responsibility for his own life and his own happiness.</p>
<p>Ace Bhatti says about his character: “Naveen is a man who tries to do right by his family. He’s trying so hard to keep his fractious family together, but within 24 hours he learns three very deep, very dark secrets that break his life apart. By lunchtime, his whole life is shattered and he has to learn very quickly how to deal with that on an emotional level.”</p>
<h3><img decoding="async" class="alignright wp-image-1917" src="https://ashverma.com/wp-content/uploads/2023/06/Laila_Rouass-_Sangeeta-600x600.jpg" alt="Laila Rouass As Sangeeta" width="400" height="267" srcset="https://ashverma.com/wp-content/uploads/2023/06/Laila_Rouass-_Sangeeta-768x512.jpg 768w, https://ashverma.com/wp-content/uploads/2023/06/Laila_Rouass-_Sangeeta-1536x1025.jpg 1536w, https://ashverma.com/wp-content/uploads/2023/06/Laila_Rouass-_Sangeeta-600x400.jpg 600w, https://ashverma.com/wp-content/uploads/2023/06/Laila_Rouass-_Sangeeta.jpg 2000w" sizes="(max-width: 400px) 100vw, 400px" />Sangeeta (Laila Rouass)</h3>
<p>Laila Rouass speaks about Sangeeta, “Sangeeta finds herself trapped and disappointed that her life has taken the route it has. We find her at a real crossroads, and I think a lot of women can relate to someone like her &#8211; a reflection of the opportunities you didn’t take. This film meant a lot to us and the opportunity to do something where everyone’s united in the reason they’re doing it. For me, that’s where the magic lies in this movie.”</p>
<p>Isher Sahota said, “We’re thrilled to partner with ITVX on this exciting journey. “The Effects of Lying” is a relatable, hilarious, and heart-warming film, so we are delighted the show has found its home on ITVX.”</p>
<p>Jon Tarcy said, “Our mission was to bring a new moment in representation to UK screens, so to be supported by a major platform in this competitive climate is a dream come true.  This has inspired us to work on new and diverse projects to drive our passionate for the creative sector to new limits, as it contributes so much to skills, employment, and economic growth.”</p>
<h2>The Effects Of Lying BAFTA &amp; Film Bazaar Screening</h2>
<p>The Effects of Lying was screened to the film and TV industry at BAFTA last June and at Film Bazaar in Goa in November 2022.  Since then, it has been promoted at Cannes this year and selected for international premiere at the Galway Film Festival on July 12th and its North American premiere at the <a href="https://www.nyaff.org/">New York Asian Film Festival</a> at the Lincoln Centre on July 18th.</p>
<p>The UK’s world class film and TV industries have gone from strength to strength in recent years and West London, the Capital’s creative hub where most of the filming of The Effects of Lying took place, is no exception.</p>
<h2>How Ash Can Help You Reach New Audiences Through Film &amp; TV</h2>
<p>For information on how you can invest, sponsor, or promote your brand, grow your business, and reach out to customers, globally, through film and TV, <a href="https://ashverma.com/contact/">contact Ash</a> or email: <a href="mailto:ash@ashverma.com">ash@ashverma.com.</a></p>
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