Brunel University London Launches The Migration Menu

Ash Verma — Mon, 01 Jul 2024 15:51:00 +0000

It was a great privilege and pleasure, as an Honorary Fellow of Brunel University, London to support the launch of The Migration Menu, an innovative podcast series created by the University’s world-leading anthropologists, Professor James Staples and Dr Luke Heslop.

The podcast series, launched on 26 June 2024, explores the journeys of people from the Global South Asian Diaspora to West London, through food, especially restaurants and caterers. What a buzz there was!

Exciting 15 Minute Trailer And Q&A

Following the presentation of a 15-minute trailer of the 10-part series and a Q&A, the 100 plus diverse audience made up of businesses, academics, students and others, was treated to a wonderful array of mouthwatering South Asian food, including Momos, Hyderabadi Biryani and Mumbai’s number one street food, Vada Pav.

The Migration Menu Trailer & Episodes

Visit The Migration Menu website to access the trailer and episodes on Spotify, Amazon, Apple, or wherever you get your podcasts, but here’s the schedule.

26^th June, Namaste Gurkha – There Will Always Be Momo
2^nd July, Al Hyderabadi – “For Biryani, it’s the Uxbridge Road”
9^th July, Saravana Bhavan – “A home away from home”
16^th July, Ash Verma – “A stomach for business”
23^rd July, Madhu’s – “when my back is against the wall”
30^th July, Shri Krishna Vada Pav (SKVP) – “On the spice train”
6^th August, Yako – “Short eats, not short cuts”
24^th August, London Food Company – “A One-Woman Army”

The Aim Of The Migration Menu

The podcast series is part of Brunel University’s wider inroads into its cutting-edge research across the sub-continent and beyond.

The eventual aim of this, and future podcast series will be to capture these journeys in a book and a documentary, both entitled “The Migration Menu”.

The podcast series will also contribute to the University’s new and equally exciting MSc in Global South Asia Studies, which will equip students with the skills to confront the big challenges that will dominate the next century.

Ready To Share Your Food Journey?

Email ash@ashverma.com if you have a food journey to share for the next series or have suggestions for what further research Brunel University, London can undertake to help restauranteurs and caterers to be more successful.

Business, Entertainment And Media

kinsh — Mon, 10 Sep 2018 07:52:04 +0000

The UK’s multi-billion entertainment and media (E&M) industry is set to grow in the coming years, making it one of the largest markets in Europe. It will be worth £76 billion by 2021 according to accountancy giant PwC’s latest Global Entertainment & Media (E&M) Outlook 2018-2022.

And, as with other sectors, the UK Asian Entertainment and Media industry isn’t holding back in playing its part in contributing to all walks of life for the four million or so of the UK’s South-East Asian Diaspora, as well as the wider community.

The UK E&M industry, in partnership with leading Asian and non-Asian brands is particularly strong in reaching the UK Asian Diaspora through leading Asian TV and news channels, such as Star Plus, Sony Entertainment Television, Zee TV, Hum TV, and Aaj Tak, ABP News and NDTV respectively. These channels provide bespoke product-placement and sponsorship solutions to help businesses that want to benefit from the purchasing power of the Asian Diaspora in the UK and in emerging markets.

The Asian TV industry celebrated its fifth UK Asian Viewers Television Awards – AVTA 2018 on 18 December 2018 at Heathrow Hilton Hotel. The prestigious, televised gala evening was attended by an audience of over 400 Asian and non-Asian TV businesses, professionals and, of course TV, Film and Music personalities, especially from the UK and Bollywood.

The event and awards, organised by Dig Media Global, are sponsored by multinationals, such as BT, Sky and Jaguar, as well as small and medium sized enterprises, including Ash Verma Consulting, Enterprise Wellness, Sporting Equals, Arqiva, Digitex, Encompass, and others.

This year, we were delighted to sponsor the Music Channel of the Year Award won by B4U Music and presented by me and Surbhi Chandna from Bollywood, winner of this year’s much coveted AVTA Female Actress of the Year Award.

Ash Verma Consulting and its associate companies have been proud sponsors and supporters of AVTA since its inception in 2013. The evening provided me an opportunity to praise the inspiration and support the entertainment and media companies provide to helping businesses to grow and encouraged business owners present to forge even stronger ties with the Asian and wider business community.

UK Asian businesses and consumers are characterised by a healthy blend of Western and Eastern lifestyles, tastes, behaviours and interests. We understand this market and work closely with leading Asian TV, radio and news channels. Contact me if you want to reach out to this thriving community.